On January 21, 2017, millions of women around the world took to the streets and marched. While the marchers advocated for numerous reasons – women’s rights, immigrant rights, LGBTQ rights, healthcare reform, environmental policies, reproductive rights, etc. – the message of the march was clear: We will not stay silent. The 2017 Women's March was the largest single-day protest in U.S. history. Messages of resilience and liberation continued into February of 2017, with Black History Month, and then again in March with Women's History Month.
During the month of March, Swetha Gavirneni created the "Superwoman" project. Posting a new superwoman every day, Swetha hoped her creations would empower young girls. She saw how boys had plenty of superheroes to look up to, but girls did not have many. What would happen if girls could identify with a superwoman, could make the superwoman look like herself, and even create her own? Swetha teamed up with writer Kaylin Kaupish, who attended the Women’s March in Washington and was active in the feminist movement. Together, Swetha and Kaylin created the superwomen and wrote their back stories. Thus, Color Me Super was born.
Color Me Super features superwomen that any girl or woman could relate to. Their stories are enlightening, realistic, and strengthen the people who read them. Young girls can learn from the stories, feel a connection to them, and have the tools and language to talk about her own experiences. Each superwoman is described with three adjectives; specifically, three adjectives that are not often used to describe women. Girls are usually labelled as “pretty” or “beautiful,” but Swetha and Kaylin hope to create a future where women are noticed for their bravery, honesty, kindness, and power.
Color Me Super is devoted to the empowerment of young women through art, writing, and creativity.